Overview

AdEx is a pioneering protocol and stack aimed at revolutionizing digital advertising by combatting fraud, malvertising, and protecting user privacy. It facilitates ad space/time trading and verification among publishers, advertisers, and end-users using peer-to-peer tech, cryptography, and blockchain. AdEx's mission is to set a new standard in digital advertising by providing real-time tracking, reducing intermediaries, and ensuring transparency. It operates invisibly to end-users, enhancing their browsing experience, and leverages smart accounts for seamless onboarding to Web3 without requiring prior cryptocurrency holdings for gas payments.

Whitepaper & Documents