Xiaomi Corporation

Formally founded in April 2010, Xiaomi is an innovative technology enterprise focusing on the construction of high-end smart phones, Internet TVs, and smart home ecosystems. “Let everyone enjoy technology” is Xiaomi's vision. Xiaomi has applied the Internet development model to develop products, using the spirit of geeks to make products, using the Internet model to eliminate the middle link, and is committed to enabling everyone in the world to enjoy high-quality technological products from China. Since its inception, Xiaomi has maintained a growth rate that has surprised the world. Xiaomi sold 7.19 million mobile phones throughout 2012, 18.7 million phones in 2013, and 61.12 million phones in 2014. Xiaomi has also disrupted traditional markets in the fields of Internet TV set-top boxes, Internet smart TVs, smart home routers, and smart home products. By the end of 2016, the number of ecological chain companies under Xiaomi had reached 77. Among them, products such as Zimi Technology's Xiaomi mobile power bank, Huami Technology's Xiaomi bracelet, Jimi Technology's Xiaomi air purifier, and Wanmao Acoustics's Xiaomi piston headphones all quickly became star products affecting the entire Chinese consumer electronics market in a short period of time. On March 29, 2016, Xiaomi strategically upgraded the Xiaomi ecosystem and launched a new brand, MIJIA, called “Mijia” in Chinese. The Mijia brand name is taken from the words “rice” and “home” in the Xiaomi smart home, and the concept is “to be a work of art in life.” The construction of the Xiaomi ecosystem will adhere to an open, non-exclusive, and non-exclusive cooperation strategy, and work with industry partners to promote the construction of an intelligent ecosystem.