Chow Tai Fook Jewellery Group Limited

Chow Tai ?$#@$ Jewellery Group Limited (the “Group”; Hong Kong Stock Code: 1929) was listed on the main board of the Hong Kong Stock Exchange in December 2011, with the vision of becoming the most trustworthy jewellery group in the world. The Group's iconic brand “Chow Tai ?$#@$” was founded in 1929 and is widely recognized as a symbol of reputation and authenticity, and is famous for product design, quality and value. The success of the Group and its iconic brands, from a long history in the past, reflects a persistent commitment to innovation and craftsmanship, as well as the core value “sincerity and eternity” that has always been held. With its differentiation strategy, Chow Tai ?$#@$ is steadily developing in the market for different customer groups and providing a caring consumer experience. By providing diversified products, services and sales channels, we meet the needs of customers at different stages of life. The Group's differentiated brand strategy is centered on Chow Tai Fook's flagship brand, and has successively launched targeted retail experiences, as well as other personalized brands such as HEARTS ON FIRE, ENZO, SOINLOVE, and MONOLOGUE. Each brand carries the lifestyle attitudes and personalities of different customer groups. Using customer-oriented policies and strategies, the Group implements the promise of sustainable business growth, and is committed to promoting long-term innovation and development in business, employees and culture. The development of a mature and flexible business model is a major advantage in driving the Group's sustainable growth, supporting the Group's pursuit of excellence throughout the value chain and extending business opportunities to different communities and industry partners around the world. The Group has a huge retail network covering China, Japan, South Korea, Southeast Asia, the United States and Canada, and operates a rapidly developing smart retail business. It can effectively implement online and offline strategies, and successfully break through in today's omni-channel retail environment.